The Massive Boom of SUVs in the Indian Auto Market
The craze for SUVs in the Indian automotive market continues to scale new heights. Customers across different segments now prefer utility vehicles over traditional hatchbacks or sedans due to better road visibility, rugged builds, and higher ground clearance. Automobile trends clearly indicate that modern buyers prioritize both advanced safety and stylish aesthetics.
Amidst this thriving market, Kia India has released its sales performance report for August 2026, registering an impressive total of 29,042 units sold. Compared to the 19,608 units sold in August 2025, the company has witnessed a massive year-on-year growth of 48 percent, reflecting strong consumer trust.
Kia Seltos Drives the Surge with 150% Growth
The primary driver behind Kia's stellar performance is its flagship mid-size SUV, the Kia Seltos. In August 2026 alone, the company retailed 11,716 units of the Seltos. This represents a staggering 150 percent increase compared to the 4,687 units sold during the same month last year.
Starting at an attractive price of Rs 10.99 lakh (ex-showroom), the new Seltos successfully caters to budget-conscious buyers looking for premium styling and feature-loaded cabin experiences.
Advanced Safety and Powerful Engine Options
Safety remains a key selling point for the updated Seltos, which proudly boasts a 5-star BNCAP safety rating. Equipped with 6 standard airbags, Level-2 ADAS, and a 360-degree camera, it ensures top-tier protection for families on long journeys.
Under the hood, the SUV offers three engine options—a 1.5-litre naturally aspirated petrol, a 1.5-litre turbo petrol, and a 1.5-litre turbo diesel engine, paired with versatile transmission choices including manual, CVT, iMT, and DCT gearboxes alongside a 12.3-inch dual-screen display.
