As we analyzed Google Trends data at The Freelance desk, the 'Sony Sports' keyword surged to the top, reflecting a major upheaval in India's sports broadcasting market...
The New Era of Live Streaming from Asian Games
During major events like the Asian Games, the craving for free viewing options peaked...
Challenging Traditional Giants
Alternative OTT platforms and free-to-air channels are shaking up the monopoly of traditional broadcasters...
The Dilemma of the Common Viewer
Search trends for free streaming links highlight the price-sensitive nature of the Indian audience...
Future of the Sports Market
Broadcasters are shifting toward hybrid models to balance monetization and audience reach...
