A famous dialogue from Shah Rukh Khan's movie 'Raees' says—'No business is too small or big, and no religion is greater than business.' During festive seasons, this sentiment rings especially true. Amidst the grandeur and vibrant celebrations of Navratri, pandals and Garba events are drawing massive crowds of devotees and revellers across the country.
However, amidst the festive cheer, some enterprising minds look beyond mere celebration and spot lucrative business opportunities. A viral video from a Garba event has captured widespread attention online, featuring a 17-year-old boy who set up a small water and cold drink stall right inside the venue, proudly claiming to have become a businessman at a tender age.
The Mathematics of Festival Venturing
The video was shared by the Instagram page '@dhandhadecodes', which frequently highlights grassroots businesses and micro-entrepreneurship models in India. In the clip, the youngster reveals that he rented a small counter inside the Garba ground, paying a steep daily rent of roughly Rs 20,000. Taking such a financial risk at 17 requires immense courage, but he decided to put his entrepreneurial instincts to the test.
He started selling water bottles at Rs 20 each. According to the claims made in the video, around 2,000 people visited his stall daily, resulting in the sale of roughly 100 cases of water per day. With 24 bottles in a single case, 100 cases amount to 2,400 bottles, translating to a gross revenue of around Rs 48,000. However, internet users were quick to point out that gross sales do not equate to net profit.
Internet Reactions and Profit Calculations
As the video went viral, social media users broke down the financial breakdown in the comment section. One user estimated that after deducting water procurement costs and the heavy daily rent, the net earnings might be much lower than the gross figure suggests. Regardless of the exact margins, the story highlights a timeless business principle: where there are large crowds, there are immediate needs, and where there are needs, profitable opportunities naturally follow.
'The Freelance' does not independently verify the claims made in this viral social media video. The video has sparked widespread discussions across digital platforms. Video courtesy: Respective social media handle / Creator.
Business & Economy Desk, The Freelance
Verified Editorial DeskEconomy, Financial Markets & Consumer Affairs Team
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